Twenty-five years of communication experience — distilled into blogs you can actually use. I write about the real challenges of internal comms, what works, what doesn't, and the ideas, tips, and templates that can help any comms pro or everyday leader land their message with more impact.

And it's not all business. I also share random musings, good stories, and thoughts that just feel good to read — because great communication is about connection, not just strategy.

If something resonates, subscribe and share! The more the merrier — and your team might thank you for it.

Who's the bot?

Who's the bot?by: LauraPublished on: 07/05/2026

Webinar on writers and AI felt defeatist. AI should do my admin so I can write.

EntrepreneurshipacceptanceTaking RisksMaking a differenceAI
Who's the bot?

Is good enough good enough?

Is good enough good enough?by: LauraPublished on: 30/04/2026

This article explains how to use AI as a writing coach—not a ghostwriter—to spot confusion, fill content gaps, segment messages, add empathy, and sharpen drafts while keeping humans in charge of voice, truth, and context.

Internal CommsCorporate Culturechange managementAI
Is good enough good enough?